Opinions? Yes, everybody's got one. But not all are free.
The New York Times is rolling out its Times Select package, which will charge an annual fee ($39.95 if you join by Sept. 18 and $49.95 thereafter) to those who want to read online columns by sage commentators like Frank Rich, Paul Krugman and Maureen Dowd. Trying to sweeten the deal, the ability to read up to 100 archived articles per month (normally costing $3.95 each) is included with purchasing access to the op-ed pieces. They're also promising exclusive online discussions with certain columnists, videos and access to anticipated Sunday articles before they're posted to the Web site. A last selling point is perhaps most disturbing:
This might mean Times Select subscribers receive special interactive privileges with the writers. But, by charging to read its opinion pages (either through a traditional and very price-y subscription to NYT in print or through Times Select), the Times is eliminating even the possibility of its non-paying Web readers from commenting at all.
I do love the Times, but I think $40 and up per year is pushing it. How many people will end up paying the subscription fee just to be able to read one or two columns a week? How many people will likely never use the other features promised? I understand that paid online content is likely to be key to traditional newspapers' future survival, but I think the Times could have planned its new program with a more fair eye toward its less-flush-with-funds-and/or-time reader base. (Namely, me.)
I mean, how about:
- $15 a year allows you to pick two of your favorite columnists (Krugman might get axed by me in favor of Rich and Dowd) and grants you access to 10 archived pieces per month?
- $20 a year gets you three columnists, 30 archived pieces a month and access to some of the multimedia features?
And so on.
Newspapers -- and their Web sites -- have a right and a need to want to be profitable. But part of what has always purported to keep newspapers at a nominal cost (thereby allowing greater numbers to become readers) are the ads. Salon.com has figured out a way to sponsor free access to content: You have to watch an ad to get to the piece you desire; if you find that too inconvenient, you pay. The NYT model seems to be lacking in value, elitist and possibly destined to fail.
Just thank your lucky stars that in an age where you have to pay for some people's opinions, I will never ever charge you for mine. (Though donations are happily accepted.)
Reader Interaction Reach out to the columnists with your opinions and questions.
This might mean Times Select subscribers receive special interactive privileges with the writers. But, by charging to read its opinion pages (either through a traditional and very price-y subscription to NYT in print or through Times Select), the Times is eliminating even the possibility of its non-paying Web readers from commenting at all.
I do love the Times, but I think $40 and up per year is pushing it. How many people will end up paying the subscription fee just to be able to read one or two columns a week? How many people will likely never use the other features promised? I understand that paid online content is likely to be key to traditional newspapers' future survival, but I think the Times could have planned its new program with a more fair eye toward its less-flush-with-funds-and/or-time reader base. (Namely, me.)
I mean, how about:
- $15 a year allows you to pick two of your favorite columnists (Krugman might get axed by me in favor of Rich and Dowd) and grants you access to 10 archived pieces per month?
- $20 a year gets you three columnists, 30 archived pieces a month and access to some of the multimedia features?
And so on.
Newspapers -- and their Web sites -- have a right and a need to want to be profitable. But part of what has always purported to keep newspapers at a nominal cost (thereby allowing greater numbers to become readers) are the ads. Salon.com has figured out a way to sponsor free access to content: You have to watch an ad to get to the piece you desire; if you find that too inconvenient, you pay. The NYT model seems to be lacking in value, elitist and possibly destined to fail.
Just thank your lucky stars that in an age where you have to pay for some people's opinions, I will never ever charge you for mine. (Though donations are happily accepted.)
3 Comments:
At 5:24 AM,
Anonymous said…
I was resigned to losing Frank Rich and Paul Krugman but didn't realize that this crazy policy also applies to GRETCHEN MORGENSON in the Business section as well.
So, it's not just the Op-Ed columnists, influental as some of them are, but a whole range of writers across the whole content will be held hostage as well.
At 12:27 PM,
Anonymous said…
Times did this with the puzzle - so I stopped doing puzzles. CNN did this with video (remember video pass?) now they have relented with free video.
Words are free, their power comes from shared understanding and wide adoption. I think they will relent on this pay-for-pinions, or lose relevance to the thousands of other voices out there to be enjoyed for free.
At 6:36 AM,
imp said…
C.F., Yes, thanks for pointing that out. Since the Times is rolling out this program by touting its heavy hitters, I have to wonder if they get a larger commission from the success of Times Select than do the little guys.
Anon, LA Times still offers free crosswords. However, even that paper at one time tried to charge a $5 a month fee for its entertainment content. The lack of readership for this content then forced them to do away with the program. Let's hope the Times finds the same situation is true with their new "service." On another note, I am hoping someone will do a list or chart with substitutes, like "If you like Maureen Dowd, try Molly Ivins." Or something.
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